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Global Digital Sales Grow 36% on Cyber Week: 4 Findings and What They Mean...
Cyber Week online sales unfolded in the pattern we expected after the first three quarters of the year. Digital sales surged an unprecedented 71% in Q2 globally and significantly grew 55% in Q3...
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5 Ways Holiday Shopping Was Different in 2020
As we all breathe a collective sigh of relief that 2020 is over, I want to take this moment to take us back in time. We just wrapped up the most consequential digital shopping season in history....
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We Looked at Online Shopping Statistics From One Billion Global Shoppers —...
2020 was the year digital transformation became more than a distant ambition, and everything we thought we knew about online shopping statistics flew out the window. We at Salesforce define digital...
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How COVID Relief Bills Changed Current Buying Trends
We are on the precipice of four consecutive quarters of massive digital adoption by consumers around the globe. Without skipping a beat from the 56% growth we observed in Q4 globally, Q1 2021 same...
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3 Ways Inflation Is Changing Consumer Behavior
The holiday shopping season is upon us and shoppers are facing a new grinch this year: inflation. It’s hitting harder and lasting longer than experts suggested, and it’s changing the way we shop. As...
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Online Sales Are Falling for the First Time — Here’s Why
Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. We’re also starting to...
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Did Prime Day Give Retail a Much-Needed Boost This Year?
A rising tide lifts all ships. That’s the mantra we’ve been repeating since the first Prime Day event back in 2015. It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and...
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Stop Looking for New Customers — Your Existing Ones Are a Gold Mine
Some parts of the global economy are starting to improve, but U.S. shoppers aren’t buying it just yet. Retail data shows U.S. online sales were flat in the first quarter — the first period of no...
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Our Latest Retail Data Shows Shoppers Are Holding Out for Discounts
Is the economy improving or not? Should retailers be optimistic or worried? Economic indicators are still pointing every which way and the messages seem to contradict each other daily. But if you...
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Holiday Shopping Has Begun — Here Are Our Predictions for the Season
It’s the most wonderful time of the retail year: Companies are gearing up for another competitive holiday shopping season. While the 2022 season focused on increasing profitability during a...
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